Setting your plastic surgery practice up for long-term success means having the flexibility to cater to the changing needs and trends of each new generation of potential patients. Attracting younger Millennials and Gen Zers requires more than just surgical expertise – it also requires a strategic plastic surgery marketing approach that is modern, engaging and aligned with the latest trends. If you’re looking to expand your patient base, here are some key strategies to get your practice noticed by the next gen.
Embrace Nonsurgical Treatments
A recent survey revealed that 38% of Gen Z (ages 18 to 26) and 35% of Millennials (ages 27 to 42) view cosmetic surgery as something that actually makes people look less attractive. This largely stems from shifts in trends toward a more natural, effortless-looking appearance, compared to the more “in your face” breast augmentations and butt lifts that were popular in previous decades.
As such, more and more younger patients are looking for non-invasive treatments like fillers, BOTOX® and laser skin treatments rather than surgical procedures. By expanding your offerings to include these popular nonsurgical options, you not only cater directly to this demographic’s unique needs, but you also free up your own surgical schedule, allowing more time for patients who are interested in cosmetic surgeries.
Stay Up-to-Date with the Latest Trends
The younger generations are highly informed and motivated by the latest innovations and trends. They are quick to jump on “buzzy” treatments and are heavily influenced by social media and online influencers. By keeping your practice at the forefront of these trends – whether through the latest filler techniques or new laser technologies – you position yourself as a leader in the field. Consistently updating your offerings and showcasing these advancements can significantly enhance your appeal to a younger audience.
Invest in a Trendy Social Media Strategy
Having a strong online presence and adopting an on-trend social media strategy is a necessity for reaching the younger generations. Platforms like Instagram, TikTok and YouTube are the go-to sources for beauty inspiration and education for Millennials and Gen Z. A modernized social media strategy that includes engaging content, before-and-after transformations and patient testimonials can make your practice stand out. Partnering with influencers or creating viral content that aligns with your brand can further expand your reach and resonate with younger audiences.
Leverage Plastic Surgery Private Equity for Growth
Staying ahead of the curve by offering the latest treatments and technologies, as well as building a robust marketing strategy that caters to the unique preferences of each generation does require some financial backing. Partnering with a plastic surgery private equity group like Prime Aesthetics Group can infuse capital into your practice to support these efforts for long-term growth and sustainability.
If you are committed to growth and innovation and are looking for ways to expand the reach of your plastic surgery practice, contact us to learn more about how a partnership with Prime Aesthetics Group may be able to take your practice to the next level.
