Consumer interest in surgical and nonsurgical cosmetic procedures is at an all-time high, and the industry as a whole is expected to grow by nearly 10% each year between now and 2030. With such significant growth projections, there is no better time than now to begin implementing strategies to increase patient referrals, retention rate and, ultimately, revenue for your plastic surgery practice.
Consider these three areas when creating a strategic plan to grow your plastic surgery practice.
1. Build a Strong Online Presence
Your website is often the first impression of your practice, especially for new patients. Invest in developing a strong, search-engine-optimized (SEO) website that’s inviting, easy to navigate, and will come up in localized online searches.
Next, develop a substantial social media presence that appeals to your target patient and personalizes your practice.
2. Re-Engage Existing Patients
The best way to build a predictable revenue stream for your plastic surgery practice is to improve the patient retention rate. Not only is the cost to retain a current patient generally much lower than the cost to acquire a new one but building a loyal customer base is also a cost-effective way to obtain more patient referrals and reduce advertising costs.
Some ways to increase patient retention rates include:
- Using email and social media to promote special discounts and offers to existing patients.
- Incentivize return visits and patient referrals with discount offers.
- Utilize annual patient surveys to check in with patients and get valuable feedback for improvement opportunities.
3. Take Advantage of the Benefits of Working with a Private Equity Firm
Managing the business side of a plastic surgery practice while also focusing on providing an exceptional level of care to your patients can be a challenge. Partnering with a private equity firm can help take your practice to the next level without sacrificing the quality of care or the amount of time you can provide to your patients.
For more information about joining Prime Aesthetics Group, the nation’s most elite network of plastic surgery practitioners, please fill out our secure online contact form.
