With so few plastic surgeons in relation to the ever-increasing demand for cosmetic procedures year after year, plastic surgery practices across the country are faced with a similar challenge: how to optimize for efficiency to […]
3 Big Benefits of Expanding Your Practice into Non-Invasive Treatments
The plastic surgery industry has seen a rapid increase in the number of non-surgical cosmetic treatment requests and services in recent years. This soaring demand presents practitioners with an exciting opportunity to tap into a […]
How to Fine-Tune Your Target Audience for Better Marketing
Unlocking the full potential of the marketing strategy for your plastic surgery practice starts with a nuanced understanding of your target audience. Here, we explore three key ways to refine your target audience and refocus […]
4 Crucial Strategies to Expand Your Plastic Surgery Practice
Plastic surgery is one of the fastest-growing industries in the medical field, with a 19% increase in the number of cosmetic surgeries performed in the last three years alone. As the industry continues to grow, […]
What Are the Downsides of a Private Equity Partnership?
In the past couple of years, every plastic surgeon has heard about colleagues who are joining larger group affiliations backed by venture capital and private equity. To say it’s one of the major trends in […]
The Best Exit Strategies for Plastic Surgeons
Whether retirement is on the near horizon or you’re planning for the distant future, having an exit plan in place for your plastic surgery practice is crucial to a smooth transition for yourself, your employees […]
How Private Equity Can Boost Your Plastic Surgery Practice
Plastic surgery practices are a hot topic in private equity right now, largely due to factors such as the steady growth in cosmetic surgery popularity, the out-of-pocket payment model, and the potential for efficiency gains […]
Best Practices for Increasing Patient Referrals and Maximizing Profits
Consumer interest in surgical and nonsurgical cosmetic procedures is at an all-time high, and the industry as a whole is expected to grow by nearly 10% each year between now and 2030. With such significant […]