The plastic surgery industry has seen a rapid increase in the number of non-surgical cosmetic treatment requests and services in recent years. This soaring demand presents practitioners with an exciting opportunity to tap into a booming market at just the right time.
Beyond financial gains, incorporating these treatments into your practice’s repertoire can also complement surgical results, enhancing patient satisfaction and bolstering your practice’s profitability. Take a look at just a few specific ways that adding minimally invasive treatment options to your practice could foster substantial growth.
1. Cater to a Booming Market
Trends involving non-surgical cosmetic procedures like injectables, laser treatments, facials and more are rapidly on the rise. By offering these in your practice, you can target this growing market, which substantially includes younger generations.
2. Supplement Surgical Results
Adding non-invasive treatments to your practice doesn’t mean you have to slow down the surgical side of the house. Non-surgical options can be excellent add-on treatments to supplement surgical results, not only improving patient satisfaction but also increasing your bottom line.
3. Ease Your Schedule
Many successful plastic surgery practices are now scheduling surgical procedures several months in advance. Adding non-invasive treatments that other staff members like physician assistants can administer can help to ease the burden on your schedule while also ensuring quick appointment times for non-surgical patients and preventing any disruptions in onboarding new patients due to surgical scheduling.
While there are clear benefits to introducing a non-surgical component to your plastic surgery practice, one of the most common barriers to doing so is the capital required to purchase new equipment, expand existing facilities or hire new staff members.
Partnering with a private equity firm like Prime Aesthetics Group can be an effective way to grow your practice without worrying about these financial barriers. For more information, please fill out our secure online contact form.
